This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors.

Many events have not been as successful as they could have been because the organiser failed to plan adequately and overestimated or underestimated and overlooked important details. Therefore the success of an event depends largely on planning.